How To Shoot Flambient In Real Estate Photography

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How To Shoot Flambient In Real Estate Photography 2023

Today I’m going to show you how exactly we shoot properties. With more than 7 years of experience in real estate photo editing and 5 years in real estate photography, this is the same process that helped me expand my business from 1 person into a team of 19.

Let’s get started.

• Flambient Meaning
• What Equipments Do I Need?
• Step By Step Guide
• Ambient & Bracketed Shots
• Flash Shots
• Window Exposure
• Blending Flambient

THE FLAMBIENT technique

What is flambient photography? Flambient is a shooting method in photography that mostly used by real estate photographers. It involves combining both flash and ambient light exposures by using editing software. The one we know of is Adobe Photoshop.

There’s a lot of discussions about whether you should use a flash in real estate photography or just use natural lighting. It’s just a matter of preference. However, most of the time, the real estate agents prefer to see all the details in each room such as the exact wall color, floor textures, window view,  and more. And that’s when you should use a flash.

Even when we’re using flash, we want to make sure that our photos still look natural and raw but how can we do that? If you are trying to produce this kind of look or a certain style, flash and ambient or flambient is the way to go. Try this guide into your shoot and you’ll see a big difference in your photos and you might attract more clients. Here’s how you can achieve it:

What You Need:

DSLR Camera – any DSLR camera is fine to use.

Tripod – In shooting real estate, specifically, if you want to shoot flambient, it is a must to use a tripod to make your camera steady so it will align in the post process.

Camera Remote App (Optional) – We are also using a camera remote app installed on our smartphone so we can release the shutter remotely because pressing the shutter in the camera might also move it in the slightest.

Flash – Any flash is okay but we are using an outdoor flash for more light power.

Godox AD200 is the most commonly used by photographers.

Flash Trigger – This is the device that relays a signal from your digital SLR camera to the flash unit, telling it to fire.

Do you have all those pieces of equipment? It’s time to learn how it’s done.

Step By Step Guide: How To Shoot Flambient

 

1) Use Ambient Bracketed Shots

Ambient light means that the light is already present in a scene. It usually refers to natural light, either outdoors or coming through windows, etc. It can also mean artificial lights such as normal room lights or in our term, no flash.

Shooting one ambient exposure is a hit or miss. Sometimes it will work just fine but sometimes it doesn’t. That’s why we recommend shooting 3-5 exposures. By using multiple exposures or bracketed shots like EV -2, 0, +2 will help you to get rid of the noise in the dark spots and recover the details to the full-blown areas. 

It also helps in balancing the lighting in a high contrast area by merging it in HDR software such as Enfuse, Photomatix, Photoshop.

2) Use Flash Exposure

A flash is used in photography to help illuminate a scene and to illuminate darker areas. Other uses are capturing quickly moving objects or changing the quality of light. In flambient photography, we recommend using an outdoor studio flash especially when you are shooting a large property. What we’re using is a 600w outdoor wireless flash.

To produce a good flash exposure you should bounce the flash into the ceiling. Bounced flash is the secret of using flash exposure (Well, not that secret, but it’s so basic that most of us forgot to apply it).

We don’t want to hit the room directly with flash because it will create horrible and harsh photos, it will also create hard shadows that are hard to get rid of.

There are two ways you could do, you could point the flash in the ceiling or use a studio umbrella to bounce off the flash. Note: using an umbrella might bring a little inconvenience because you always have to move it when shooting a property. The power of the flash depends on the window exposure. Adjust the power of flash until the whole area is perfectly balanced. See the pictures below.

 

This is done with the same camera settings. All of the lights coming through is from bounced flash.

3) Window Exposure

There are two types of window exposure: Ambient and Flash

Most of the time, -2 EV exposure is not enough to capture the right exposure of the view in the window that is why it is ideal to set aside a few seconds to adjust the exposure of your camera settings until the window is well-lit. See pictures for example.

What is the difference between Ambient Window Exposure and Flash Window Exposure? Not that much since the window will just be cropped in the post process, however, there will be a huge difference in the time of editing. Most of the time, there will be visible black lines in the window exposure without flash when cropped out. You can get rid of it by using flash. You can avoid flash reflections by hiding the flash to the window and not positioning it in the same area of the window.

4) Blending the Flambient

This is where it will get tricky. Blend all the exposures in Photoshop by combining the photos into photoshop layers. You can use HDR software to merge and balance all the ambient exposures before blending it with flash exposure. We just released a blog on how to edit flambient photos.

How to Edit Real Estate Photos

You can also check out this video. Nathan Cool Photo did a very good job teaching on how to do this.

This process is the hardest part. It takes a lot of time and effort to master. We recommend hiring an expert in the real estate photo editing for this kind of procedure. You will save a lot of time and money. Most of them charge as cheap as $1.2/photo.

If you are looking for an editor, Omorfia can give you a free trial.

Did I miss anything? Let me know in the comments.

WHY INCLUDE FLOOR PLAN IN YOUR REAL ESTATE PHOTOGRAPHY SERVICES?

1 in 4 buyers said a floor plan was necessary to grab the buyer’s attention; they would “completely ignore” the listing otherwise. Also, Floor Plan is the 3rd most important feature in your listings.

Photos alone may help capture a buyer’s attention, but a floor plan will keep their attention for a longer period of time. The more visuals you can provide to buyers, the more time they will spend looking at the listing. Making the effort to obtain a floor plan also sends a message to buyers that you are professional and thorough, and that the homeowners are serious about selling.

The most important distinction between floor plans and photos is a floor plan’s ability to showcase how a buyer will move through a home. With pictures alone, a buyer may be left with questions: What rooms have access to the backyard? How open is the kitchen? Which bedrooms connect to which bathrooms? A floor plan will answer all of those questions and give buyers a better idea of the size, flow, and space within your home.

Photos alone may help to capture a buyer’s attention, but a floor plan will keep their attention for a longer period of time. The more visuals you can provide to buyers, the more time they will spend looking at the listing. Making the effort to obtain a floor plan also sends a message to buyers that you are professional and thorough, and that the homeowners are serious about selling.

Companies from different countries that offer Image Retouching from Real Estate Photographers also offer Floor Plan Design Services, just like Omorfia. Omorfia is based in the Philippines, and now offers both Image Retouching and Floor Plan Designing, and also Virtual Staging. Outputs they came up with has amazing quality, and also offered in a very affordable price.

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Few Tips To Make Your Listing Standout

We summarized the article “7 Tips To Make Your Listing Standout” into an infographics. Yep! Because most of us doesn’t have the time to read a 900-word article.

Is Outsourcing Helpful For Business?

Outsourcing have been patronized by many Real Estate Photography Businesses nowadays in different countries across the globe, like USA and Australia, simply because of the convenience they’re receiving from such outsourcing agencies.

3 Major Advantages of Real Estate Photography Outsourcing are as follows:

Money-Saver
Outsourcing does not require much of what a usual hired employee needs such as minimum wages, holiday pays, paid leaves, and more, which gives some photographers a cheaper expense when it comes to providing services for their clients.

Time-Saver
Given the fact that Real Estate Photographers are too busy doing their jobs capturing properties, they too are busy providing a much better output of their photographs to be given to their clients by retouching those they previously captured. Having those captured photographs outsourced to agencies doing such, makes their time for themselves more flexible. Also, they can cater a lot more agents, and they can have more properties to shoot.

Business Growth
As mentioned to the previous advantage, Real Estate Photographers can cater a lot more agents making their business grow even more.Outsourcing can give them more time to focus on the business they are pursuing. Less time to edit and retouch, more time to focus on the business itself.

Philippines is one of the many countries which definitely has outsourcing businesses. Omorfia is a must try for those who are looking for one. Omorfia offers Photo Retouching, Floor Plan Designing in 2D and in 3D, and Virtual Staging. To see more of their samples and their information, you can find them at this website: www.omorfiamanila.com, or you can directly message them through email: sales@omorfiamedia.com